Pathway One

Net Zero Business Models presents five case studies of Pathway One companies maintaining their current business models and achieving net zero with the five core eco-efficiency processes and systems.

Pathway One Case Study—Weyerhaeuser Company

Weyerhaeuser Company, a timberland company which owns or controls timberlands in the United States and Canada, is already carbon negative when factoring in the carbon sequestered by its forests.

Pathway One Case Study—Microsoft

Microsoft, a multinational information technology and software corporation, has committed to be carbon negative by 2030 and to remove from the atmosphere by 2050 all CO2 emitted either directly or by electrical consumption since its incorporation in 1975.

Pathway One Case Study—Canada Goose

Canada Goose, a Canadian manufacturer and retailer of cold season outerware, aims to become climate positive by reducing its GHG emissions in line with a science-based target across its Scope 1, 2, and 3 emissions, and remove even more carbon from the atmosphere than it emits.

Pathway One Case Study—JAB

JAB, an Luxembourg-based investment partnership with more than $50 billion of invested capital, was one of the first investment firms to set science-based emissions reduction targets and was in the first cohort of financial institutions to set emissions reduction targets with the SBTi.

Pathway One Case Study—Exxon Mobil

Exxon Mobil, one of the world’s largest oil and gas producers,  plans to eliminate its Scope 1 and 2 emissions from its operations by 2050 through eco-efficiency processes and systems and carbon capture and address its Scope 3 emissions when carbon capture technologies are available at scale.