The Four Strategic Pathways to Net Zero
The transition to a net zero economy compels companies to choose one of four strategic options – the four “Pathways” - to achieve a net zero business model.
Pathway One allows a company to maintain its current business model and achieve net zero with the five core eco-efficiency processes and systems.
Pathway Two requires companies to transform their core business models to achieve net zero.
Pathway Three creates new net zero business models through new ventures, spinouts, and startups.
Pathway Four challenges companies to lead the net zero transformations of their industries and related industry ecosystems.
The appropriate strategic choice for a company depends largely on the magnitude of its greenhouse gas emissions. If a company has relatively low emissions, it may be able to preserve its existing business model through eco-efficiency. If a company has relatively high emissions, it may have to transform its business model to achieve net zero. Net Zero Business Models helps companies analyze their businesses to choose the appropriate Pathway to become a winner in the global net zero economy.